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What pop-ups tell retailers about their customers

Retailers have been using temporary pop-up stores to deepen consumer relationships through interactivity, but now there's a new dimension. By integrating technology into the pop-up structure and design, marketers can draw new insights into how consumers are shopping in the physical retail environment.

By The Editors /

Retailers have been using temporary pop-up stores to deepen consumer relationships through interactivity, but now there’s a new dimension. By integrating technology into the pop-up structure and design, marketers can draw new insights into how consumers are shopping in the physical retail environment. 

The Editors

The Editors

The BCBusiness editorial team lives for big ideas, bold entrepreneurs and the business stories that make B.C. tick.