How this 29-year-old built a $4.5M marketing agency from his parents’ basement

30 Under 30 winner Parker Kump founded performance marketing agency Tuff Media in his parents’ basement before scaling it to millions in revenue and selling it in a major acquisition that led him to become CEO of Social Commerce Club.

Like any good entrepreneurial tale, Parker Kump’s story began with a vision and a laptop in his parents’ basement. His performance marketing agency, Tuff Media, was born in 2019 out of Kump’s innate drive to create and his knack for Facebook ads—something he taught himself in college. The founder launched with no outside funding, and his company’s growth skyrocketed from there. In just four years, Kump assembled a 17-member team that has worked with over 100 brands, generated more than $150 million in client revenue and surpassed $4.5 million in revenue itself. “My goal was to build a profitable, high-impact marketing agency from the ground up and we did exactly that,” he says.  

Scaling Tuff Media from a one-person startup to a multimillion-dollar business set the stage for its 2025 acquisition, propelling Kump into a leadership role at Social Commerce Club (SCC). Kump is now a major shareholder at SCC and serves as its CEO, leading a team of over 50 people who work with brands like Hey Dude and Hanes. 

 

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Social Commerce Club aims to become the leading social commerce growth platform in North America, powered by a hybrid of AI-driven optimization and human creativity. It’s on track to reach more than $20 million in annual recurring revenue within three years. “We’re building the future of creator-led commerce,” says Kump. “The numbers we’re targeting now, they’re the kind I used to only dream about.”

On scaling in a new sector

“I’ve always been insanely competitive with myself—I’d rather fail for myself or put 100 percent of the pressure on myself.” 

See the full list of our 2026 30 Under 30 winners here.

Hanna Mclean

Hanna Mclean

Hanna McLean is a Vancouver-based journalist and editor with over a decade of experience in food and lifestyle journalism, digital publishing and editorial strategy. Formerly Editor-in-Chief of Dished, she's as comfortable behind a byline as she is at a bar, and probably already has a reservation somewhere worth writing about.