It’s probably no surprise that Later Media, a company built on influencer marketing and social media management, has a bold presence on the ’gram. The Vancouver-founded brand, previously called Latergramme, has changed a lot since 2014. After two company mergers and a February 2026 rebrand, we’re checking in on the company’s own approach to modern social media.
One key message to rule them all
Pinned content on your social media channel gives people a good starting point to get to know your brand. Later’s Reel about their recent rebrand not only shows off their new look and feel, it also provides an overview of all the ways they support brands and creators. It’s an easy way to help new and current audiences understand who they are as a company.
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No gatekeeping
Later has long built the majority of its content around giving people the secrets to success on social media, and that hasn’t changed. Their videos offer saveable tips that establish their expertise and include calls to action that encourage viewers to dig even deeper.
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Made you look
Later’s new tagline is “Made you look,” meaning that they’re all about highlighting the content and creators that make you stop your scroll and look twice. To drive this brand messaging home, Later produced a video series inviting viewers into the world of creators, and hosts online workshops where experts talk about successful (and failed) campaigns.
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Creating FOMO IRL
Later is native to the internet, but they don’t just live online. The brand’s online presence ties their in-person activations together with a neat, FOMO-inducing bow. This collaborative spirit was in full display at their brand and creator matchmaking lunch during Cannes Lions, and their comments were open on where they should take the event next.
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