When Alan Wood and Becca Klass couldn’t find a dog snack that kept up with their outdoor lifestyle in Squamish, they did what many B.C. founders do: built one themselves. The result is FRAPS Institute for Adventure Dogs, a brand inspired by the high-energy “zoomies” that define life with an active dog.
Based out of Squamish, B.C., the business currently sells plant-based and animal-protein bars to fuel dogs like Alma, the CEO (“Chief Exploration Officer”) of FRAPS. Wood and Klass wanted a snack for Alma that “matched the quality of their own gear.”
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Having founded and sold his previous company, Rally Beer, Wood recently traded in his Ontario life for one in Squamish with Klass and Alma. Looking to start a new entrepreneurial journey, he and Klass—who also works as a lawyer—identified a market gap for portable, high-quality dog treats.
With their convenient bar shape and resealable packaging, FRAPS bars are perfect for outdoor adventures with your four-legged companions. Especially in B.C., where wildlife such as bears and cougars share our parks and trails, having something in your pocket to quickly and effectively get your dog’s attention can be a big help.
“The dogs are going absolutely wild for the Wild Lines products,” said Wood. The Wild Lines feature flavours like Wild Salmon and Backcountry Beef, meticulously designed without glycerin or other filler ingredients.
“Our first test batches had to be in the fridge and had to be really precious, and that just doesn’t work for a dog owner—it hardly works for my own food.”
After months of painstaking research, Wood finally managed to produce a treat with a two-year shelf life. He said he wanted a product where you could “throw this in a bike bag and kind of forget about it until you go riding next weekend.”
So far, he is hearing positive feedback from retailers about customers’ reactions to FRAPS products. “How fast their tail wags is about the best testimony you can get from the dog perspective,” said Wood.
What truly sets FRAPS apart, however, is its Two for the Tails initiative. Two per cent of each sale goes towards local rescues and trail access for dogs. The business has already raised $2,000 for current community partners like Whistler Animals Galore and Squamish Off-Road Cycling Association.
“I wanted to do something bigger than what I did in the past,” said Wood. “We want to continue giving back to people who make a difference with dog rescue, as well as with broader community organizations like SORCA that help ensure the trails my dog and I get to explore all the time are here for future generations.”
FRAPS products are currently available in Squamish stores such as Valhalla Pure Outfitters, Day Time Cycling and Cloudburst Coffee. You can also shop online or use the store locator on the business’ website to find more.
