Four B.C. changemakers and community builders share their most precious leadership lessons

Leading with impact goes beyond the boardroom—it’s about people, purpose and community. From nonprofit leaders to entrepreneurs, these B.C. changemakers share the best advice that’s guided them in building trust, fostering collaboration and creating lasting social impact.

1. Christie Buono

Chapter director, Make-A-Wish Canada, BC and Yukon

“The winning formula  always starts with the people around you.”

But not just any people, the right people. Surrounding yourself with individuals who share your values and are better than you in key areas is the foundation of lasting success. Building that kind of team takes patience, a commitment to accountability and the courage to lead by example every day. Great leaders don’t have all the answers; they create environments where the best ideas can thrive, give credit where it’s due and focus on building authentic relationships that stand the test of time.

This advice has truly shaped how I approach leadership—from thoughtfully building a team that plays to each other’s strengths to fostering a culture of trust,  collaboration and celebration. Whether it’s a major milestone or a small win, I believe success happens when we empower each other, have fun along the way and celebrate wins together.

2. Chantelle Krish

Executive director, Big Sisters of BC Lower Mainland

“Find something you’re good at—and add meaning to it.”

The best leadership advice I’ve ever received came from my husband, Tilman, who has always been my greatest supporter.

We often hear we should follow our passion—but there’s something grounding about starting with what comes naturally. When we lean into what we’re already good at, we build confidence—and from there, we can direct those strengths toward something that matters.

For me, that was communication. I’ve always been able to connect people, ideas and stories. Early in my career, I worked at a fast-paced PR agency in Vancouver, supporting clients across mining, energy, Indigenous relations and politics. It was intense, but it sharpened my instincts and taught me how to craft messages that inspire, influence and build trust.

Eventually, I craved more purpose. I brought those same skills into the nonprofit sector—and found that communication wasn’t just about telling  stories, but about listening, holding space and building  movements. Now, as a CEO, those abilities are at the core of how I lead.

3. Barbora Samieian

Co-founder, Sundays and Field and Social

“Foster a culture where asking for help is encouraged—not just within your business but beyond it.”

You may already hold the answers within you but a fresh perspective can help unlock them. Most people are more willing to help than you might think—especially in the early stages of building a business, but also along the way.

Reach out to peers, colleagues, competitors and industry leaders you admire—and always pay it forward. Every conversation is a chance to learn something new, gain perspective and build meaningful connections. These relationships can lead to valuable insights, a stronger network and even future collaborators, customers or lifelong mentors and friends.

4. Max Mitchell

Founder, BOOM! Pro Wrestling

“Build trust by putting safety first.”

That means making sure people feel physically safe (in the ring or otherwise), respected and treated fairly. People need to know they won’t be pushed into risky situations or ignored when they speak up. When that’s in place, they work harder, get bolder and invest more.

When we started Boom, I was stepping into a pre-existing community as an outsider. Prioritizing physical safety helped show I wasn’t there to grind them to dust—I was there to build something with them.

While we had a few rough moments early on, choosing to forgive, reset and support people through their messier moments showed that we meant it when we said we cared about the whole person—not just the performer.