He founded a marketing agency for the industrial market

Credit: Tanya Goehring on location at Leisure Centre

Andrew Hansen, 27

FOUNDER AND CEO
SITE MARKETING PARTNERS

Life Story: Rather than follow his dad and his twin brother into medicine, Langley-raised Andrew Hansen earned a business administration degree from Trinity Western University in 2013. Soon he was an operations manager for the resources and transportation division of Vancouver-headquartered construction giant Ledcor Group. In 2016, he left to become VP business development with Surrey-based marketing firm Agency Media.

Hansen noticed that no agency specialized in the industrial market, which he defines as “blue-collar”—everything from construction to mining. So last spring he launched Site Marketing Partners, using his construction network to land some clients. Specializing in an industry he and his team understand gives Surrey-based Site a big advantage over other firms, explains Hansen, who bills the company as a hybrid marketing agency, management consultancy and investment firm. “We can step into any construction client and we’ll know their business,” he says. “We can walk in there and we can shoot a video the next day.”

Bottom Line: At any given time, Site has 25 to 30 clients, most of them on retainer. B.C. customers include Frazer Excavation, Ledcor and construction software startup SiteMax, and the 10-employee company sees opportunities in Calgary, Edmonton, Seattle and Toronto. Site is also building a fund to help clients with matters such as mergers and acquisitions, Hansen says.

 

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