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Hyper Island Playground

Shawn Neuman, Domain7 president; Phil Gallo, Domain7 managing director; and Nick Benson, Domain7 account manager.Shawn Neuman, Domain7 president; Phil Gallo, Domain7 managing director; and Nick Benson, Domain7 account manager. Denise Baker, Sauder School of Business retiree; Erin McWhinnie, OMD director of strategy; and Mark Gronsdahl, Pacific Blue Cross director of...

By Paul Duchart /

Hyper Island Playground
Domain7, Railtown
June 19, 2013


More than 75 leaders from Vancouver’s marketing and media communities turned out for the invite-only Hyper Island Playground event at Domain7 in Vancouver’s Railtown neighbourhood. The evening began with a networking reception, which switched gears into sessions of interactive games, such as “What does the future look like?” where groups of five collaborated by scribbling answers on Post-it notes.

The Hyper Island manifesto is: Learn for Life; Real World Ready; Lead the Change; Seize your Potential; Team is Everything; and Change the World. Hyper Island’s Playground series is a collection of experiential gatherings designed to bring together creative minds and thought leaders. The focus is to support companies to build innovative business cultures that ensure future success. Attendees come from different organizations in the communication industries to exchange new ideas and insights the Hyper Island Way.

Read more from the exclusive Hyper Island Playground event.


Shawn Neuman, Domain7 president; Phil Gallo, Domain7 managing director; and Nick Benson, Domain7 account manager.



Denise Baker, Sauder School of Business retiree; Erin McWhinnie, OMD director of strategy; and Mark Gronsdahl, Pacific Blue Cross director of marketing.



The Hyper Island team from New York: Jaclyn Ciamillo, global partnership director; Amy Rae, global creative director; and Lisa Pertoso, global project manager.



Anne Farrer, Karo Group VP managing director; Gaylene Macdonald, Karo VP digital; and Kent Huston, Domain7 digital producer.



Dave Eto, BC Dairy Association CEO; Mike Rodenburgh, Ipsos ASI Western Canada VP; and Jennifer Woron, BC Dairy marketing and event planner.



Karen Pearce, TAXI GM; and Rick Sanderson, Global Relay marketing director.



Sarah Dickinson, Spencer & Bloom co-founder; and Nik Badminton, TAXI national digital strategist.



Timothy Kolke, Domain7 marketing strategist; and Ryan James, Domain7 user experience designer.



Erin McWhinnie, OMD director of strategy; and Dianna Walter, OMD digital strategy supervisor.



Drew Geldart, Central 1 product marketing manager; and Martin Batten, Karo executive creative director.



Ryan Hanawalt, Domain7 managing director; Patti Towler, Regent College VP; and Mark Busse, Industrial Brand partner/managing director.



Lance Saunders, DDB Vancouver managing director; and Cynthia Dyson, BC Hydro director of marketing and communications.



Steve Rechtschaffner, Steve Recht Inc.; and Tom Duguid, Arc’teryx creative director.



Tom Gierasimczuk, VP editorial at Canada Wide Media and BCBusiness editor-in-chief; and his wife, Nicole Pointon, Thought Shop.



Attendees play the “Stinky Fish” game during the interactive part of the workshop.



Groups gather to participate in the interactive part of the workshop.



Group suggestions and comments on the noticeboard.