people

Heidi Noble

Heidi Noble Co-owner and winemaker, JoieFarm What’s your top goal for 2010? Getting the right people doing the right things. If we can empower employees to take the reins a bit more, we can spend some time finally taking care of us. If you don’t take care of “you,” you don’t have a lot to give back to your small business. What’s your hope for the year ahead?

By Marlene MacIsaac /

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Heidi Noble
Co-owner and winemaker, JoieFarm

What’s your top goal for 2010?
Getting the right people doing the right things. If we can empower employees to take the reins a bit more, we can spend some time finally taking care of us. If you don’t take care of “you,” you don’t have a lot to give back to your small business.

What’s your hope for the year ahead?
An end to “cellared in Canada” wines. It’s really muddying the waters on the true cost of production. To think you can crank out a $9 or $10 bottle of wine in B.C. is just plain incorrect.
 
If you could wave a magic wand, what would appear – or disappear – on Jan. 1?
Provincial trade barriers that ghettoize and regionalize our industry. For us to be unable to sell wine in other provinces – either to private clients or by becoming involved with the other provincial liquor boards – doesn’t do anything for the wine business.