Lifestyle

Social Cues: Check out this Vancouver medi-spa’s formula for social success

Behind Formula Fig's marketing magic

By Alyssa Hirose /

It’s not easy being green, but it does make for a great Instagram aesthetic. Here’s what works about Vancouver-based medi-spa Formula Fig’s very verde social presence.

 

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By Design

Deep greens are a trademark of Fig locations, and the spa design is as much a part of the experience as the treatments are. Lots of serene interior shots (like this one featuring the Mount Pleasant space) make for a beautiful grid.

 

 

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Hype House

Since being founded in 2019, Fig has garnered attention from both local and international media. A simple text-based post of its accolades in Vogue, Wallpaper or Fame yields lots of support from diehard followers.

 

 

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All Together Now

Fig sets itself apart from other medi-spas through pop-up shopping evenings, facial tutorials and more, and photos and videos from those events encourage engagement (mostly from envious viewers tagging their friends).

Alyssa Hirose

Alyssa Hirose

Alyssa Hirose is a Vancouver-based writer, editor, illustrator and comic artist. Her work has been featured in Vancouver magazine, Western Living, BCBusiness, Avenue, Serviette, Geist, BCLiving, Nuvo, Montecristo, The Georgia Straight and more. Her beats are food, travel, arts and culture, style, interior design and anything dog-related. She publishes a daily autobiographical comic on Instagram at @hialyssacomics.