If there’s one thing that Saltyface founder Bethany Menzel knows how to do, it’s succeeding on social media. The Vancouver-based influencer-turned-entrepreneur, alongside her husband, David Menzel, has poured all her digital efforts into the beauty brand and created a social media feed that brings sunny days to a rainy city.
Shining a light on the behind-the-scenes
Capturing behind-the-scenes content during a photoshoot is a 2-for-1 deal. You get professional, high-resolution photos for web and e-commerce while collecting candid shots for social media. It’s a win-win.
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Views (at the time of writing): 22.4k
Modern take on before/after shots
Gone are the days of cheesy before-and-after photos. Saltyface lets its tanning product speak for itself by showing the results after time has passed on real-life models.
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Views (at the time of writing): 34.8k
Capturing the “at the beach” feeling
Building a brand isn’t just about talking about your products all the time. Social media users are often looking to be inspired and entertained, and Saltyface shares dreamy, aspirational content that has us chasing the sun.
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Views (at the time of writing): 15.9k
Paid ads that look native to social media
Search up Saltyface and you might find yourself suddenly targeted with endless ads from them. But, crazy enough, you likely won’t even notice. The brand uses paid ad creative that looks and feels like organic social media content, so it blends seamlessly with your scrolling.
