Retail

Social Cues: How Foo Hung Curios turns trends into trinket sales

The Instagram feed of Vancouver-based Foo Hung Curios is a Gen Z take on contemporary souvenirs and novelty items

By Rebekah Ho /

Foo Hung Curios in Vancouver’s Chinatown Storytelling Centre has a historic legacy selling Asian-Canadian goods. But its Gen Z social media strategy to create trending Instagram reels is collecting new clicks.

 


Stay in the Present

Foo Hung Curios knows that its products are unique and creates content that lets them speak for themselves. Showing off what’s fresh in store is a great way to draw people in.

 

Trending Upward

Keeping track of Reel and TikTok trends can be a whole job in itself, and the team at Foo Hung Curios makes it work for them. Using trending sketches that are entertaining and timely while also incorporating product placement helps generate more impressions.

 

It’s Giving Teamwork

Gone are the days when you could hide behind a camera when running a social media account. Foo Hung Curios has its team at the forefront of social content, which gives the brand more personality and makes its audience feel more connected.