Small Town Success: Meet the Revelstoke builder bringing net-zero prefab housing to B.C.’s missing middle

Logan Ashley learned entrepreneurial skills early. Growing up in Victoria, he’d gather cedar chips left behind by his uncles—Indigenous carvers—and sell them as fire starters by the roadside.

By his teens, he learned about building homes from his tradesman father and other family members. And at 16, he became a journeyman in steel framing and drywall. But working on job sites revealed a troubling pattern. “I saw a lot of poor decisions that produced a lot of waste—most of which was the result of trying to get the most out of the bottom line,” he says.

After high school, Ashley earned his helicopter licence and worked in commercial  aviation across remote Northern communities. In the Northwest Territories town of Inuvik, he saw firsthand the mismatch between housing and climate. “There were homes of all kinds—many of which weren’t great for withstanding Arctic winters. Plus, the whole town ran on diesel, and, growing up on Vancouver Island, this was super foreign to me,” he says.

Although he loved flying, Ashley felt a growing  disconnect between his ancestral values and his work in the aviation industry. “I realized that no matter how far I got in that career, it wouldn’t bring the same satisfaction as building up my community,” he says.

That desire led to a bold vision: to create sustainable, high-quality homes that would last for generations.

Inspired by New Mexico builder Michael Reynolds (known for his sustainable off-grid Earthships made from recycled materials), Ashley reached out to a friend who had trained with him. Their shared passion sparked a partnership and the launch of a prefabricated housing venture in Revelstoke.

“With prefab homes, there’s predictability,” Ashley says. “Most people know someone who’s gone way over budget on a build. We wanted to offer clients certainty—around cost, quality and timeline.”

They founded the company as Adaptive Homes, securing business loans from lenders like Community Futures and investment from Raven Indigenous Capital Partners. After two years of searching, they found a 5,000-square-foot headquarters in Revelstoke’s Big Eddy neighbourhood.

Five years later, Ashley took over the business, rebranding it as Good Way Homes. “Growing up, I often heard the ‘good way’ phrase from my elders. It means living with integrity, thinking about others and giving back.”

Good Way Homes reduces waste through thoughtful design and careful material selection, like using treated recycled newspaper as cellulose insulation. Their offerings range from single-family homes (starting at $150K and move-in ready within three months of ordering) to multi-unit dwellings. Initially building just two homes a year, the  company now completes four to five annually, with sights set on scaling to 20 to 30.

While Good Way Homes has a diverse market, Ashley is laser-focused on what he calls B.C.’s “missing middle.” His aim: build net-zero homes at around $300 per square foot.

Despite the hardships faced by Indigenous people in Canada, Ashley was fortunate to grow up with elders connected to their culture—specifically the Driftpile First Nation, in Treaty 8 territory near Slave Lake, Alberta. Ashley’s ultimate mission is to “Indigenize” his business. “Western society measures value by how much money we make. But what about environmental impact? What about air quality? What about collaborating with others who hold the same values and strive to do things in a good way?” he says.

When the demands of entrepreneurship feel heavy, Ashley finds strength in his purpose. “You have to be passionate about what you’re doing. And whenever that passion dips, I remind myself why I started: to build healthy, sustainable homes that serve different social demographics and income levels. This reinvigorates my motivation.”