Hospitality

Social Cues: Fraser River Lodge shows off its natural advantages

Up your marketing game with lessons from this Agassiz biz

By Alyssa Hirose /

Nestled along the river (and with a gorgeous mountain backdrop), the Fraser River Lodge embraces its remote digs in Agassiz—but the marketing team reaches out to potential visitors with jaw-dropping videos.

View Finder

On Instagram, aesthetics are everything, and the Fraser River Lodge knows it: a simple sweeping drone shot of the mountains can be just as engaging as a painstakingly edited video.

@fraserriverlodgeweddings

Our lower deck is perfect for your first dance 🤍🤍 #firstdance #weddingtiktok #wedding #weddingvenue #weddingday #weddingvibes #weddingtok

♬ original sound – Smriti Khanna

Aisle Be There

The lodge’s entire TikTok is devoted to weddings—the company has found its niche in that lucrative space, and wedding-related videos often perform well (as users tend to save content that they might find useful later).

It Takes Two

This Instagram collab post was made in partnership with a creator—Madison Sinclair—who has 104k followers and counting. This broadened the lodge’s social reach by exposing the venue to that audience (with viral results).

Alyssa Hirose

Alyssa Hirose

Alyssa Hirose is a Vancouver-based writer, editor, illustrator and comic artist. Her work has been featured in Vancouver magazine, Western Living, BCBusiness, Avenue, Serviette, Geist, BCLiving, Nuvo, Montecristo, The Georgia Straight and more. Her beats are food, travel, arts and culture, style, interior design and anything dog-related. She publishes a daily autobiographical comic on Instagram at @hialyssacomics.