Hospitality

Social Cues: How Brewery and the Beast gasses up its online followers with juicy collabs and giveaways

Brewery and the Beast is coming to Victoria in late September

By Alyssa Hirose /

Tickets for the all-you-can-eat, all-you-can-drink food fest Brewery and the Beast (hitting Victoria September 22) aren’t cheap, but Instagram giveaways are a win-win for the brand and its followers.

brewery and the beast ticket

Graphic Content

If you don’t have a beautiful hi-res photo to share on social, an eye-catching graphic design will do just fine—this snappy ticket-themed giveaway yielded plenty of comments, no camera required.

Meat Cute

Partnering with a creator (in this case, Vancouver-based Laura Ullock) helped amplify this giveaway and boost both accounts—participants needed to follow both Ullock and Brewery and the Beast to enter.

 

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A post shared by Say It Ain’t Soda (@sayitaintsoda)

Slurp and Turf

Biz-to-biz collaborations help strengthen professional relationships while they introduce your brand to a new audience. A deal between BATB and just-launched non-alcoholic drink brand Say It Ain’t Soda had IG users buzzing.

Alyssa Hirose

Alyssa Hirose

Alyssa Hirose is a Vancouver-based writer, editor, illustrator and comic artist. Her work has been featured in Vancouver magazine, Western Living, BCBusiness, Avenue, Serviette, Geist, BCLiving, Nuvo, Montecristo, The Georgia Straight and more. Her beats are food, travel, arts and culture, style, interior design and anything dog-related. She publishes a daily autobiographical comic on Instagram at @hialyssacomics.