Hospitality

Social Cues: How Burnaby-based Little Pisces goes fishing for likes

Taiyaki and soft-serve shop Little Pisces is luring in new customers with social media

By Dani Wright /

Opening day

A month after opening, Little Pisces recapped the behind-the-scenes of its opening day—providing an insider POV for customers interested in how they run the shop.

Cheers to that

Little Pisces highlights its limited-run happy hour experiment—the owner explains on camera that they’re trying to discover whether running a discount will drive more traffic or if it will lead to a net loss for the shop, driving up interactions as commenters get excited to find out how it will go.

Stuck on you

The brand showcased an experimental flavour (mango sticky rice) that ultimately failed, but by revealing the attempt, Little Pisces was able to engage more of its audience, who responded with their own flavour suggestions.