Social Cues: How GoodFish Seafood hooks viewers with behind-the-scenes content

@goodfish.co Part 1: Come out on a 2 week fishing trip with me and my crew 🎣 We’re fishing for halibut near Port Hardy, British Columbia, Canada. #commercialfishing #halibutfishing #fishingtrip ♬ Waltz No.2 – Cihat Aşkın

Welcome to my crib

For a lot of people, life on a boat is uncharted territory. GoodFish co-founders Fraser MacDonald and Samuel Gartside show their followers a whole new world through boat “home tours.”

@goodfish.co Sam fighting for his life 😭 #britishcolumbia #offshore #halibut #tuna #ocean #fishingboat ♬ original sound – HBO

In sea-sickness and in health

The fishing life isn’t always easy, and GoodFish shows it (through a good-natured lens, of course). Candid videos and vulnerable content create engaging moments that draw followers in even further.

@goodfish.co Just making sure you know! #greenscreenvideo #seafoodrecipes #fishrecipeideas #easyrecipe #vancouver #buybclocal #fypシ ♬ original sound – GoodFish.co

It takes a fishing village

Collaborating with local chefs and restaurants for recipes expands the reach of the GoodFish brand, and, of course, results in scrumptious pieces of content.