BCBusiness
Unlike their traditional counterparts, top digital brands position themselves in the lives—not the minds—of their customers. That's the key finding from a new study of some 5,000 U.S. consumers. The question you should be asking in a digital world: does your brand make life easier for people?
Unlike their traditional counterparts, top digital brands position themselves in the lives—not the minds—of their customers. That’s the key finding from a new study of some 5,000 U.S. consumers. The question you should be asking in a digital world: does your brand make life easier for people?
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