BCBusiness
We note down what the online fashion resale marketplace is doing to strengthen its social presence on Instagram
View this post on Instagram A post shared by Poshmark Canada (@poshmarkcanada)
A post shared by Poshmark Canada (@poshmarkcanada)
Be a Doll
Adding brand-related text to a beloved scene from a box-office sensation like Barbie creates a meme that’s both funny and marketable: that’s Kenough for us.
View this post on Instagram A post shared by Poshmark (@poshmark)
A post shared by Poshmark (@poshmark)
Super Search
The simplest way to get more comments? Ask. This “Your 2024 in 3 Words” word search post encouraged IG users to comment with the first three words they found. (Just how accurate the prediction is hardly matters.)
View this post on Instagram A post shared by LYDIA OKELLO (@styleisstyle)
A post shared by LYDIA OKELLO (@styleisstyle)
Icon Behaviour
For a fashion-focused platform like Poshmark, partnering with savvy style influencers (like Vancouver local Lydia Okello) is a no-brainer: this collab post put the brand in front of an already interested audience.
Alyssa Hirose is a Vancouver-based writer, editor, illustrator and comic artist. Her work has been featured in Vancouver magazine, Western Living, BCBusiness, Avenue, Serviette, Geist, BCLiving, Nuvo, Montecristo, The Georgia Straight and more. Her beats are food, travel, arts and culture, style, interior design and anything dog-related. She publishes a daily autobiographical comic on Instagram at @hialyssacomics.
Get the latest headlines delivered to your inbox 3 times a week, and you’ll be entered to win a pair of Kanto’s newest compact desktop speakers—Uki in the colour “Chalk,” as well as a pair of SU2 stands. Prize value is $330 CAD. Each newsletter subscription = 1 entry. Giveaway closes December 12. The winner will be contacted by an @canadawide.com email. Contest is only open to Canadian residents, excluding Quebec.