BC Business
We note down what the online fashion resale marketplace is doing to strengthen its social presence on Instagram
View this post on Instagram A post shared by Poshmark Canada (@poshmarkcanada)
A post shared by Poshmark Canada (@poshmarkcanada)
Be a Doll
Adding brand-related text to a beloved scene from a box-office sensation like Barbie creates a meme that’s both funny and marketable: that’s Kenough for us.
View this post on Instagram A post shared by Poshmark (@poshmark)
A post shared by Poshmark (@poshmark)
Super Search
The simplest way to get more comments? Ask. This “Your 2024 in 3 Words” word search post encouraged IG users to comment with the first three words they found. (Just how accurate the prediction is hardly matters.)
View this post on Instagram A post shared by LYDIA OKELLO (@styleisstyle)
A post shared by LYDIA OKELLO (@styleisstyle)
Icon Behaviour
For a fashion-focused platform like Poshmark, partnering with savvy style influencers (like Vancouver local Lydia Okello) is a no-brainer: this collab post put the brand in front of an already interested audience.