Retail

Social Cues: The secrets behind wedding dress retailer Truvelle’s online strategy

Vancouver-based Truvelle has followers swooning over dreamy dresses and top-notch social strategy

By Alyssa Hirose /

Great Clips

Big risks can yield big rewards on social media. This carousel of a post-ceremony, pre-reception haircut showed off some bridal bravery… and how a Truvelle dress can look stunning no matter the ’do.

 

Popping the Question

To increase engagement (!) on this dress reel, Truvelle asked IG users to pick their favourite design. The resulting comments indicate to Instagram that this is content worth watching, and the algorithm will show the video to more people: this one has almost 100,000 views.

Love Story

Sharing personal anecdotes on social media helps promote the human side of your biz. This three-part video series by founder Gaby Bayona tells Truvelle’s story, starting with her running an Etsy shop out of her studio apartment. It yielded lots of positive comments from fans of the brand and other small business owners (like “What a major inspiration!!!” and “so honoured to be a Truvelle bride!”).

Alyssa Hirose

Alyssa Hirose

Alyssa Hirose is a Vancouver-based writer, editor, illustrator and comic artist. Her work has been featured in Vancouver magazine, Western Living, BCBusiness, Avenue, Serviette, Geist, BCLiving, Nuvo, Montecristo, The Georgia Straight and more. Her beats are food, travel, arts and culture, style, interior design and anything dog-related. She publishes a daily autobiographical comic on Instagram at @hialyssacomics.