Getting a leg up on social media isn’t always easy, but Decade Studio has figured out its secret sauce for TikTok.
Who wears the pants?
Building trust with a brand feels seamless when there’s a face behind it—especially one like Decade Studio designer and founder Molly Spittal. On camera, she’s unapologetically herself. She draws viewers in with “unpopular opinions,” keeps it real and shows passion for creating denim that stands apart from standard offerings.
@decade_studio Small business awareness 🫡🫡🫡
25k+ views
Denim decoded
Decade Studio has built a large TikTok audience (178.3k followers!) by educating consumers on what denim is and how the industry works and offering tips on taking care of clothes. These pieces of content are shareable, saveable and keep viewers coming back for more.
@decade_studio Wearing plastic in the summer seems wild to me idk
107k+ views
Platform perfect
Take one look at Decade Studio’s TikTok and Instagram and you can tell the team uses completely tailor-made strategies. Its Instagram is heavily curated—think styled models, editorial shoots and gorgeous lighting. But TikTok is where the brand’s personality shines with raw, unfiltered videos and off-the-cuff content.
@decade_studio Molly demos her stacking hack on #robbyhoffman 🤍 #denimhack #fashionhack #denim #jeans #sustainablefashion
46k+ views
Social fabric
Engaging with larger social media conversations offers a chance to jump in on trending topics. Decade Studio shows consumers that they’re listening and responding by stitching other videos, duetting content and responding to comments.
@decade_studio
18k+ views
