Hospitality

Social Cues: How Superflux is using social media to expand its reach

Our new column profiles some marketing lessons from the best in the game

By Alyssa Hirose /

Vancouver-based Superflux’s Instagram is bright, bold and not-too-serious: a perfect representation of the beer company’s brand. Hop to it.

Neon colours, clean geometry and funky squiggles are hallmarks of Superflux labels. This simple but beautiful snapshot is a 360-degree celebration of design—it’s just one example of the elegant product photos the brewery regularly posts.

User-generated content (UGC) is the ultimate social media manager hack: use content created by your audience to build awesome posts. This screenshot of a humble hot dog-focused email earned a 3.3-percent engagement rate. (That’s excellent for an account with over 23,000 followers.)

A joint venture with Pepino’s Spaghetti House extended Superflux’s reach significantly: this collab post appeared on the follower feeds of both the restaurant and the beer company. The classy rodent cartoon doesn’t hurt, either.

Alyssa Hirose

Alyssa Hirose

Alyssa Hirose is a Vancouver-based writer, editor, illustrator and comic artist. Her work has been featured in Vancouver magazine, Western Living, BCBusiness, Avenue, Serviette, Geist, BCLiving, Nuvo, Montecristo, The Georgia Straight and more. Her beats are food, travel, arts and culture, style, interior design and anything dog-related. She publishes a daily autobiographical comic on Instagram at @hialyssacomics.