With Video Click Map, Vision Critical may have a new way to get inside your head.
Inside Vision Critical’s groundbreaking new video-demo software that helps it better understand consumer choice. Angus Reid’s new program is called Video Click Map.
Su Ning Strube, SVP of Technology Solutions at Vision Critical demos how In-Store Messaging can be tested through Video Click Map. Respondents are taken through a virtual shopping environment and asked to click on all items and messages that they find interesting. Clients can then use this information to learn what customers are most drawn toward and what is competing for space within the shopping environment.
