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Social Cues: How Vancouver-based Poshmark Canada delivers good engagement and great memes

We note down what the online fashion resale marketplace is doing to strengthen its social presence on Instagram

By Alyssa Hirose /

 

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A post shared by Poshmark Canada (@poshmarkcanada)

Be a Doll

Adding brand-related text to a beloved scene from a box-office sensation like Barbie creates a meme that’s both funny and marketable: that’s Kenough for us.

 

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A post shared by Poshmark (@poshmark)

Super Search

The simplest way to get more comments? Ask. This “Your 2024 in 3 Words” word search post encouraged IG users to comment with the first three words they found. (Just how accurate the prediction is hardly matters.)

 

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A post shared by LYDIA OKELLO (@styleisstyle)

Icon Behaviour

For a fashion-focused platform like Poshmark, partnering with savvy style influencers (like Vancouver local Lydia Okello) is a no-brainer: this collab post put the brand in front of an already interested audience.

Alyssa Hirose

Alyssa Hirose

Alyssa Hirose is a Vancouver-based writer, editor, illustrator and comic artist. Her work has been featured in Vancouver magazine, Western Living, BCBusiness, Avenue, Serviette, Geist, BCLiving, Nuvo, Montecristo, The Georgia Straight and more. Her beats are food, travel, arts and culture, style, interior design and anything dog-related. She publishes a daily autobiographical comic on Instagram at @hialyssacomics.