Money is on every founder’s mind—but how much?
Last year, Shopify surveyed 150 entrepreneurs and 300 small business owners in the U.S. to conclude that, on average, they spent around $40,000 in their first year of business. Based on that research, beer brand Molson Coors is now offering Canadian small business owners the chance to win $40,000 for their company.
Coors will host a pitch competition in Toronto on September 6 to celebrate its 150-year-old original recipe, the first batch of which was brewed in 1873. Entrepreneurs are invited to apply for the Legacy Lift grant with a 150-second video that answers the five questions listed on Coors’ competition page. Deadline is August 27.
*EDIT: The deadline to apply has been extended from August 23 to August 27.*
Five finalists will be flown out to Toronto to share an elevator pitch with Leslie Malcolm, senior director of marketing at Coors. The winner will be entitled to $40,000 and a virtual mentorship session with David Coors.
“We understand the challenges that come with turning a passion project into a business and we want to help turn these dreams into reality,” Leslie Malcolm said in a release. “As we developed Legacy Lift, it was important to us that we provided a form of support that could truly go the extra mile for someone just starting their journey. That is why we are not only providing $40,000 in funding but also a unique mentorship opportunity to gain insight and inspiration.”
