Unbounce adds three high profile executives to support growth

The landing page builder has snapped up three notable names

Last year, the big news at Vancouver-based Unbounce was the appointment of Felicia Bochicchio as CEO. Bochicchio, the company’s former president, replaced co-founder Rick Perrault, who had been diagnosed with cancer and moved into the executive chair role. 

At the time, Unbounce positioned the move as a step in the “next wave of growth” for the company.  

Well, if it hadn’t happened already, that next step is here now. Today, the company announced the appointment of business veterans Pete Housley, Darby Sieben and Saba El-Hilo in leadership roles in marketing, product and engineering, respectively.

Housley joins Ubounce as chief marketing officer after spending over 20 years with brands like Indochino, Milestones and the Hudson’s Bay Company. Most recently, he served as the chief revenue officer at Indochino, helping the custom suit company achieve some lofty growth goals. 

Sieben will be taking on the newly created role of chief product officer at Unbounce. The company is hoping that Sieben, who previously held positions at Yellow Pages and RBC Ventures and was the co-founder of cash-back app RBC Ampli Inc., can help uncover new growth opportunities. 

El-Hilo is Unbounce’s new VP of Engineering and will lead the company’s engineering and data teams. Most recently, El-Hilo was the head of data platform at San Francisco-based online map provider Mapbox, where she built and led a global organization responsible for producing data products from a user base of more than half a billion monthly active users. 

“These new leaders intimately understand how to build successful SaaS businesses and teams,” said Bochicchio in a release. “Their combined talent and proven experience scaling marketing, partnerships, M&As and engineering at key stages of company growth will work to cement Unbounce as the leading conversion intelligence platform for marketers.”