What’s more powerful than a woman who believes in herself? No overly apologetic emails, no deflecting compliments, no shrinking her own accomplishments. Just self-worth, loud and clear. As someone who experienced cyberbullying as a teen and watched friends struggle with anxiety, eating disorders and self-worth, Taylor Hui understood how transformative that kind of confidence can be, and she set out to help build it, one girl at a time.
View this post on Instagram
The BeaYOUtiful Foundation began the way many meaningful things do: a journal entry, a challenging experience and the gut-deep realization that support was missing for young women in her community. At 17, Hui launched her first pilot program at an inner-city school in Surrey, building the kind of support she wished had existed for her. “I just saw this need for support for young women to feel like they were seen, heard and valued,” says Hui.
Hui grew up in Surrey in her family’s business, 99 Nursery and Florist, which was founded by her grandparents after they immigrated from China. Working there alongside her family gave her an early education in leadership, community and what it means to build something from the ground up. Her grandparents, parents, brother and uncle continue to be her main source of inspiration.
More than a decade later, Hui’s teenage idea has grown into a registered Canadian charity supporting girls and non-binary children and youth through free confidence workshops, mental wellness programming, digital programming and the annual Inspired By HER Conference. The event has already taken place in Vancouver, Toronto and Calgary, with Saskatoon joining the 2026 lineup. The organization says it has now connected with more than 6,300 girls and non-binary youth across Canada and built a network of 500-plus mentors nationwide, with plans to keep growing its reach and impact.
What makes Hui a rising star is not just that she started young, though our 30 Under 30 judging panel did name her to the list in 2024. It’s that she built something with real staying power. One of her proudest milestones, she says, is watching the work come full circle: girls she once mentored now return as volunteers, stepping into the role of Soul Sisters and helping guide the next generation. For Hui, confidence means “showing up wholeheartedly as you are” and knowing that “your worth is not defined by others.” That’s a powerful thing to pass on.
What word do you tend to overuse?
“Empowering.” (proudly)
What is your go-to reset ritual?
Family time.
What skill are you currently working on?
Slowing down.
