Inside Pizza Coming Soon’s absurdly entertaining Instagram feed

The very name Pizza Coming Soon is an inside joke (you won’t find any pizza at this restaurant), so you shouldn’t be surprised that its social media presence doesn’t take itself too seriously. The nostalgic, psychedelic branding may seem chaotic and confusing at first, but the more you scroll, the more immersive its social feed becomes.

Bold, graphic-forward posts

Pizza Coming Soon’s co-owner, Alex Rhek Usow, is an artist and designer, so the restaurant’s graphics speak for themselves. From fun, referential T-shirts to vintage-inspired event flyers, the Pizza Coming Soon aesthetic makes viewers stop mid-scroll.

 

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A distinct voice and writing style

Social media posts are usually made to be consumed quickly, but you won’t find that here. Pizza Coming Soon’s captions are hilariously long-winded, endlessly entertaining and occasionally used as a discussion board among team members.

 

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Stoner humour and comedic gold

One way to commit to the bit is to make sure every social media post isn’t too serious, and Pizza Coming Soon definitely commits. The truth is a little blurry on its Instagram page, but it’s worth it for the laughs—and the comment section.

 

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Collabs on collabs on collabs

Pizza Coming Soon has a lot of pals, and it shows on Instagram. Just like the restaurant team lets people take over its kitchens, sound system and bar, they also let outsiders take over their social media page. There’s no better way to show that there’s a party here, and everyone’s invited.

 

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