BCBusiness
Vancouver-based commercial fishery GoodFish Seafood gets thousands of TikTok views by taking the viewer out to sea
@goodfish.co Part 1: Come out on a 2 week fishing trip with me and my crew 🎣 We’re fishing for halibut near Port Hardy, British Columbia, Canada. #commercialfishing #halibutfishing #fishingtrip ♬ Waltz No.2 – Cihat Aşkın
For a lot of people, life on a boat is uncharted territory. GoodFish co-founders Fraser MacDonald and Samuel Gartside show their followers a whole new world through boat “home tours.”
@goodfish.co Sam fighting for his life 😭 #britishcolumbia #offshore #halibut #tuna #ocean #fishingboat ♬ original sound – HBO
The fishing life isn’t always easy, and GoodFish shows it (through a good-natured lens, of course). Candid videos and vulnerable content create engaging moments that draw followers in even further.
@goodfish.co Just making sure you know! #greenscreenvideo #seafoodrecipes #fishrecipeideas #easyrecipe #vancouver #buybclocal #fypシ ♬ original sound – GoodFish.co
Collaborating with local chefs and restaurants for recipes expands the reach of the GoodFish brand, and, of course, results in scrumptious pieces of content.
Rebekah Ho is the digital marketing manager at Canada Wide Media. She creates digital content for Vancouver Magazine, Western Living, BCBusiness and BCLiving with a focus on bringing our stories to life on social media. Send digital content pitches to her at [email protected].
Get the latest headlines delivered to your inbox 3 times a week.