Hospitality

Social Cues: How Vancouver bar Batch creates a welcoming vibe

Patio-focused Batch leverages Instagram with weekly schedules that showcase a rotating calendar of live musical performances and food trucks

By Dani Wright /

 

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A post shared by Batch on Plaza (@batchvancouver)

Dog Day Afternoon

A pup of the week post reminds patrons that the venue is pet-friendly—and with a prize in store for the winning dog (plus a free drink for the owner, too), followers see a lot of incentive to come by with their pets.

Come On By

Batch saves its weekly schedule of food trucks and musical performances on the Instagram story function—that way customers can plan ahead for their favourites. In addition to the saved schedule, fresh stories display the daily schedule again, highlighting what musicians and food will be available at the location that day, with additional pictures and “sound on” clips for a sneak peek.

 

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A post shared by Batch on Plaza (@batchvancouver)

Cheers to You

Batch asks its community what local and interesting beer they’d like to see added to the existing (and extensive) menu, providing a direct line of communication between the customer and the ordering team.