BCBusiness
Think all restaurant menus are the same? Think again. The BBC looks at the growing business of menu engineering, which uses psychological techniques to steer purchasing decisions. For example, a heavier menu gives the impression that customers are dining in an upscale joint, while describing food items at length suggests...
Think all restaurant menus are the same? Think again. The BBC looks at the growing business of menu engineering, which uses psychological techniques to steer purchasing decisions. For example, a heavier menu gives the impression that customers are dining in an upscale joint, while describing food items at length suggests quality. Order with care!
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