Elastic Path Software

Remember when e-commerce was the holy grail of retail? When bricks-and-mortar storefronts would mortgage their future to hire consulting firms promising spiffy websites and complicated back-end fulfillment systems? The hysteria has died down, but for many retailers the cost remains prohibitive.

Elastic Path Software Inc. has conquered that cost barrier by developing an efficient and flexible way to build customized e-commerce platforms founded on open-source technologies. A host of big-name customers have opted for the system, including Symantec, Time Inc., Virgin Media, the Hudson’s Bay Co. and VANOC. As one panellist notes, “This low-cost, customized e-commerce solution is disrupting the industry, which is currently ruled by the likes of IBM and Accenture.”