Social Media Collection

Social media provide a powerful new way to meet people, start conversations, and do business – if you know what you're doing. The first step?

Help me save the social media laggards from themselves

I’m trying to be patient. But it’s getting harder and harder. Not a day goes by that…

Using social media to test the message for your marketing campaign
In the old days, if you wanted to test the messages you were using for…

These ten resolutions are a distillation of the lessons I’ve learned in 2009 that I want to bring forward into 2010.
I’m sharing them because they…

I'm not, really, but I needed a catchy headline to suck you into reading this.
It's one of the things we have to do to become…

The clang and clamour of social media enforce passivity, not activity, argues green branding expert Marc Stoiber. And we need all the activity we can…

The votes are in and my semi-tirade about social media was roundly thrashed.
Apparently, if responses on this site and on twitter are an indication, many…

Now that social media is gaining wide acceptance, are the dark clouds of a backlash gathering?
There is a pattern that societal changes seem to follow.

When redesigning your website, make sure you have a blueprint first.
Chances are, your company’s website is already in its second or third iteration by now…

Before you go shopping for search engine optimization services, you should know what you're paying for.

Search results: who needs 'em? Well, everyone, actually. But you…

When you’re planning a website, know what you want – and what you can get – out of a web project.
In Planning a Website I,

In 2009, the world came to your pocket. What's next? Looking into his crystal ball, Tommy Humphreys makes five predictions about web trends in 2010.
While…

It's great to offer stories to promote yourself – but, remember, in marketing communications, moderation is key.
One of the potential problems with the new world…

An overview of the five big trends that will affect the way – not to overstate it – everything is sold and marketed.
There’s no question…

It was a long road to Twitter for digital editor John Bucher. And now it's possible he may even like it.
I'm the BCBusiness digital editor,

CATHERINE ROLFSEN (left)
City desk reporter, Vancouver Sun
Does not currently Tweet daily

Social Network marketing is a given. So do it right. Find out which social media are best for business and how you can use them.

Your company too small for a media presence? Learn how to use social media branding and become the magazine.

As most of us work to understand the marketing implications…

Never dared to swim in the social media pool? Twitter is a good place to dip your toe in the water.
I’m on record already as…

Never dared to swim in the social media pool? Twitter is a good place to dip your toe in the water.
I’m on record already as…

BCBO_the-shift-key_Recipe-5.jpg

They say if you do something well you should never do it for free, but that doesn’t mean you can’t tell other people how you…

Behind the curtain with Sally Parrott, Aritzia's senior director of marketing.
In a recent Twitter poll of my followers, Aritzia emerged as one of the best-loved…

The open-source revolution will change the way you do business. It will reshape the very essence of our democracy. It will empower ordinary citizens and…

If companies want to build their brands through social media, they’ve got to give up the kind of control that is the holy grail of…

At the beginning of a year, most of us reflect on the previous one in an attempt to divine some kind of image of the…

young259.jpg

B.C. is becoming an incubator for emerging forms of journalism. From NowPublic, one of the largest participatory news networks worldwide, to independent online news sites…

If you can’t bring yourself to radiate honest enjoyment at being engaged with other human beings, maybe you’re not the right person in your organization…