people

What is Business Coaching?

By J Marshall /

Business coaching helps professionals achieve results by finding their own solutions.

Erickson Corporate International’s (ECI) solution-focused coaching process integrates coaching with personal growth technologies to assist individuals, managers and teams to achieve their highest individual and corporate vision. By asking insightful questions, listening intently and using a variety of visual frameworks, ECI gets to the core of effective leadership and enhanced productivity.
 
“We encourage people to think all over the map,” says Erickson founder Dr. Marilyn Atkinson. “So they begin to build images, feelings and an awareness of abilities they didn’t know they had. Most importantly, we help people find their own answers.”
 
Erickson’s coaching is solution-focused, helping people envision the future and become conscious of how they might get there. “We assist people – often within 10 to 30 minutes – to find terrific solutions in areas of inner conflict, or areas of non-developed thinking. Executives love it. They discover they’re much smarter than they thought they were.”
 
Erickson’s team works with organizations and their projects at every stage. “Each project has a different kind of thinking involved in the creative big-picture development of an idea. At the beginning, we’re assisting people to get inspired, and assisting others around them to be inspired in order to get a team going effectively.” Atkinson and her coaching team then help businesses implement their vision, detailing the step-by-step process of accomplishing goals and building a knowledge base.
 
Once the framework is in place, teams are encouraged to specify the values they want their company to represent, and then the two are linked together. “The final step in the coaching process focuses on implementing success as an attitude and a methodology,” says Atkinson. “This is where people learn how to both celebrate a project and use the framework we’ve helped them construct to extend the value into the entire company.”
 
Unlike most performance-oriented coaching systems, ECI doesn’t just focus on whether a person produces results. “We’re much more interested in how human beings become leaders,” says Atkinson. “How they move past old obstacles, discover their resources, skills, humour and develop an ability to relax at work. Then they can really fulfill their leadership potential.”
 
To find out more about Erickson Corporate International, call 1-800-665-6949 or visit ericksoncorporate.com.
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Click here for your free copy of Step by Step Coaching by Dr. Marilyn Atkinson, internationally acclaimed author, world renowned coach trainer and president of Erickson Corporate International.